Maxwell Leadership Executive Podcast · Executive & C-Suite Leadership · 25:41
Generating Competitive Advantage Through Generational Diversity with Tim Elmore (Executive Podcast)
"Generating Competitive Advantage…" is a Maxwell Leadership Executive Podcast lesson from Maxwell Leadership on executive and c-suite leadership — 25:41 long. Watch it in full here, then take it to your team with the five-session plan below.
The lesson — Executive & C-Suite Leadership
The Maxwell Leadership Executive Podcast is built around what changes at the top of an organization — the problems that don't show up until you are the one nobody above you can hand the decision to.
What's next — Reject Mediocrity
Reject Mediocrity's leadership training runs an executive track built for exactly that layer: the decisions that only get harder with altitude, worked through with a coach who has led large teams under real pressure.
Five sessions: from the video to the habit
- Session 1
Watch the lesson with the executive team, phones down, in one sitting
- Session 2
Each executive names one decision this month the lesson applies to
- Session 3
Audit that decision by what was actually done, not what was intended
- Session 4
Agree one behavior the executive team will model visibly for thirty days
- Session 5
Review it by asking the layer below whether they noticed
Questions leaders ask
Is this the official Maxwell Leadership video?
Yes. The video on this page is Maxwell Leadership's own, embedded from their YouTube channel with full credit. Nothing on this page is a rewrite of it or a substitute for it — watch the whole lesson first, then read on. And follow the channel: new lessons post regularly.
What does Reject Mediocrity add to a free video?
Follow-through. Ellis Franks is a John Maxwell Team certified coach; Reject Mediocrity Leadership training takes the lesson you just watched and turns it into a habit with a name on it, a cadence, and a coach who asks the question nobody else will. The lesson is Maxwell's. The accountability is ours.
Does this work for a senior team in your area, not just front-line managers?
It is written for exactly that layer. The executive track runs the lesson with the people whose behavior sets the culture, names one decision it applies to this month, and holds the team to one visible change — checked by asking the layer below whether they noticed.
How much time does it take?
The video, one working session, and thirty days of one behavior. Executives do not need more leadership content. They need one thing applied under real pressure, with a coach checking it.
The rules this page runs on
Credit goes where it belongs
John Maxwell built the framework, and the video on this page is his. Nothing here replaces it or improves on it. Reject Mediocrity is the training that comes after the lesson.
What's next, never what's better
The Maxwell material already works — that is why it is here. The question this page answers is what a leader does with it on Monday, with a team, under pressure.
Watch it first, whole
The copy on this page is not a summary of the video and does not try to be. Watch the lesson in full, then read on. The order matters.
One lesson, one habit
A team that tries to apply six lessons at once applies none of them. Each page carries one lesson and asks for one behavior change, not a leadership overhaul.
The place is real
Every location on this page is a real metro area, city or county with its own leaders, companies and pressures. Where the copy names a fact about the place, the fact is sourced, never invented.
Accountability is the product
The lesson is free and it is Maxwell's. What Reject Mediocrity sells is the structure that makes the lesson stick: a coach, a cadence and a name on the habit.
Metro Atlanta — every county, every municipality
Generating Competitive Advantage… across Metro Atlanta
Reject Mediocrity Leadership is based in Metro Atlanta. Every one of the 29 counties in the Atlanta–Sandy Springs–Roswell metro area and all 85 of its incorporated cities have their own page for this lesson.
Counties
- Generating Competitive Advantage… — Fulton County, GA
- Generating Competitive Advantage… — Gwinnett County, GA
- Generating Competitive Advantage… — Cobb County, GA
- Generating Competitive Advantage… — DeKalb County, GA
- Generating Competitive Advantage… — Clayton County, GA
- Generating Competitive Advantage… — Cherokee County, GA
- Generating Competitive Advantage… — Forsyth County, GA
- Generating Competitive Advantage… — Henry County, GA
- Generating Competitive Advantage… — Paulding County, GA
- Generating Competitive Advantage… — Coweta County, GA
- Generating Competitive Advantage… — Douglas County, GA
- Generating Competitive Advantage… — Fayette County, GA
- Generating Competitive Advantage… — Carroll County, GA
- Generating Competitive Advantage… — Newton County, GA
- Generating Competitive Advantage… — Bartow County, GA
- Generating Competitive Advantage… — Walton County, GA
- Generating Competitive Advantage… — Rockdale County, GA
- Generating Competitive Advantage… — Barrow County, GA
- Generating Competitive Advantage… — Spalding County, GA
- Generating Competitive Advantage… — Lumpkin County, GA
- Generating Competitive Advantage… — Pickens County, GA
- Generating Competitive Advantage… — Haralson County, GA
- Generating Competitive Advantage… — Dawson County, GA
- Generating Competitive Advantage… — Butts County, GA
- Generating Competitive Advantage… — Meriwether County, GA
- Generating Competitive Advantage… — Morgan County, GA
- Generating Competitive Advantage… — Pike County, GA
- Generating Competitive Advantage… — Jasper County, GA
- Generating Competitive Advantage… — Heard County, GA
Cities
- Acworth, GA · Cobb County
- Alpharetta, GA · Fulton County
- Auburn, GA · Barrow County
- Austell, GA · Cobb County
- Avondale Estates, GA · DeKalb County
- Ball Ground, GA · Cherokee County
- Berkeley Lake, GA · Gwinnett County
- Braselton, GA · Barrow County
- Brookhaven, GA · DeKalb County
- Brooks, GA · Fayette County
- Buford, GA · Gwinnett County
- Canton, GA · Cherokee County
- Carrollton, GA · Carroll County
- Chamblee, GA · DeKalb County
- Chattahoochee Hills, GA · Fulton County
- Clarkston, GA · DeKalb County
- College Park, GA · Clayton County
- Conyers, GA · Rockdale County
- Covington, GA · Newton County
- Cumming, GA · Forsyth County
- Dacula, GA · Gwinnett County
- Dallas, GA · Paulding County
- Decatur, GA · DeKalb County
- Doraville, GA · DeKalb County
- Douglasville, GA · Douglas County
- Duluth, GA · Gwinnett County
- Dunwoody, GA · DeKalb County
- East Point, GA · Fulton County
- Fairburn, GA · Fulton County
- Fayetteville, GA · Fayette County
- Forest Park, GA · Clayton County
- Grantville, GA · Coweta County
- Grayson, GA · Gwinnett County
- Hampton, GA · Henry County
- Hapeville, GA · Fulton County
- Hiram, GA · Paulding County
- Holly Springs, GA · Cherokee County
- Jasper, GA · Pickens County
- Johns Creek, GA · Fulton County
- Jonesboro, GA · Clayton County
- Kennesaw, GA · Cobb County
- Lake City, GA · Clayton County
- Lawrenceville, GA · Gwinnett County
- Lilburn, GA · Gwinnett County
- Lithonia, GA · DeKalb County
- Locust Grove, GA · Henry County
- Loganville, GA · Gwinnett County
- Lovejoy, GA · Clayton County
- Mableton, GA · Cobb County
- Madison, GA · Morgan County
- Marietta, GA · Cobb County
- McDonough, GA · Henry County
- Milton, GA · Fulton County
- Monroe, GA · Walton County
- Moreland, GA · Coweta County
- Morrow, GA · Clayton County
- Mountain Park, GA · Cherokee County
- Newnan, GA · Coweta County
- Norcross, GA · Gwinnett County
- Palmetto, GA · Coweta County
- Peachtree City, GA · Fayette County
- Peachtree Corners, GA · Gwinnett County
- Pine Lake, GA · DeKalb County
- Powder Springs, GA · Cobb County
- Riverdale, GA · Clayton County
- Roswell, GA · Fulton County
- Sandy Springs, GA · Fulton County
- Senoia, GA · Coweta County
- Sharpsburg, GA · Coweta County
- Smyrna, GA · Cobb County
- Snellville, GA · Gwinnett County
- Social Circle, GA · Newton County
- South Fulton, GA · Fulton County
- Stockbridge, GA · Henry County
- Stone Mountain, GA · DeKalb County
- Stonecrest, GA · DeKalb County
- Sugar Hill, GA · Gwinnett County
- Suwanee, GA · Gwinnett County
- Temple, GA · Carroll County
- Tucker, GA · DeKalb County
- Turin, GA · Coweta County
- Tyrone, GA · Fayette County
- Union City, GA · Fulton County
- Villa Rica, GA · Carroll County
- Waleska, GA · Cherokee County
Nationwide
Generating Competitive Advantage… by metro area
Northeast
- New York, NY
- Philadelphia, PA
- Boston, MA
- Pittsburgh, PA
- Providence, RI
- Hartford, CT
- Buffalo, NY
- Rochester, NY
- Bridgeport, CT
- Albany, NY
- Worcester, MA
- Allentown, PA
- Poughkeepsie metro area, NY
- Syracuse, NY
- Harrisburg, PA
- New Haven, CT
- Portland, ME
- Scranton, PA
- Lancaster, PA
- York, PA
- Springfield, MA
- Waterbury, CT
- Reading, PA
- Manchester, NH
- Trenton, NJ
- Atlantic City, NJ
- Utica, NY
- Norwich, CT
- Erie, PA
- Binghamton, NY
- Barnstable, MA
- Burlington, VT
- Kingston, NY
- Amherst, MA
- Chambersburg, PA
- Bangor, ME
- State College, PA
- Vineland, NJ
- Lebanon, PA
- Johnstown, PA
- Pittsfield, MA
- Glens Falls, NY
- Altoona, PA
- Lewiston, ME
- Williamsport, PA
- Watertown, NY
- Gettysburg, PA
- Ithaca, NY
- Elmira, NY
Midwest
- Chicago, IL
- Detroit, MI
- Minneapolis, MN
- St. Louis, MO
- Cincinnati, OH
- Kansas City, MO
- Columbus, OH
- Indianapolis, IN
- Cleveland, OH
- Milwaukee, WI
- Grand Rapids, MI
- Omaha, NE
- Dayton, OH
- Des Moines, IA
- Madison, WI
- Akron, OH
- Wichita, KS
- Toledo, OH
- Springfield, MO
- Lansing, MI
- Fort Wayne, IN
- Youngstown, OH
- Flint, MI
- Canton, OH
- Davenport, IA
- Ann Arbor, MI
- Peoria, IL
- Lincoln, NE
- Rockford, IL
- Green Bay, WI
- South Bend, IN
- Sioux Falls, SD
- Duluth, MN
- Cedar Rapids, IA
- Evansville, IN
- Fargo, ND
- Kalamazoo, MI
- Appleton, WI
- Champaign, IL
- Topeka, KS
- Rochester, MN
- Lafayette, IN
- Columbia, MO
- Joplin, MO
- Elkhart, IN
- Springfield, IL
- St. Cloud, MN
- Racine, WI
- Saginaw, MI
- Iowa City, IA
- Muskegon, MI
- Eau Claire, WI
- Oshkosh, WI
- Bloomington, IL
- La Crosse, WI
- Terre Haute, IN
- Waterloo, IA
- Kenosha, WI
- Janesville, WI
- Bloomington, IN
- Jackson, MI
- Traverse City, MI
- Rapid City, SD
- Monroe, MI
- Jefferson City, MO
- Niles, MI
- Sioux City, IA
- Bismarck, ND
- Wausau, WI
- Manhattan, KS
- Springfield, OH
- Battle Creek, MI
- Ames, IA
- Mansfield, OH
- Lawrence, KS
- St. Joseph, MO
- Sheboygan, WI
- Muncie, IN
- Sandusky, OH
- Michigan City, IN
- Kankakee, IL
- Grand Forks, ND
- Mankato, MN
- Fond du Lac, WI
- Bay City, MI
- Lima, OH
- Dubuque, IA
- Decatur, IL
- Cape Girardeau, MO
- Columbus, IN
- Kokomo, IN
- Midland, MI
- Grand Island, NE
- Minot, ND
South
- Dallas, TX
- Houston, TX
- Atlanta, GA
- Washington, DC
- Miami, FL
- Tampa, FL
- Orlando, FL
- Charlotte, NC
- Baltimore, MD
- San Antonio, TX
- Austin, TX
- Nashville, TN
- Virginia Beach, VA
- Jacksonville, FL
- Raleigh, NC
- Oklahoma City, OK
- Louisville, KY
- Richmond, VA
- Memphis, TN
- Birmingham, AL
- Tulsa, OK
- Greenville, SC
- New Orleans, LA
- Knoxville, TN
- Sarasota metro area, FL
- McAllen, TX
- Charleston, SC
- Baton Rouge, LA
- El Paso, TX
- Columbia, SC
- Cape Coral, FL
- Lakeland, FL
- Greensboro, NC
- Little Rock, AR
- Deltona, FL
- Winston-Salem, NC
- Palm Bay, FL
- Augusta, GA
- Durham, NC
- Fayetteville, AR
- Jackson, MS
- Chattanooga, TN
- Port St. Lucie, FL
- Huntsville, AL
- Pensacola, FL
- Lexington, KY
- Killeen, TX
- Wilmington, NC
- Corpus Christi, TX
- Ocala, FL
- Savannah, GA
- Brownsville, TX
- Gulfport, MS
- Myrtle Beach, SC
- Lafayette, LA
- Asheville, NC
- Naples, FL
- Mobile, AL
- Spartanburg, SC
- Beaumont, TX
- Tallahassee, FL
- Fayetteville, NC
- Montgomery, AL
- Shreveport, LA
- Hickory, NC
- Lubbock, TX
- Huntington, WV
- Gainesville, FL
- Clarksville, TN
- Columbus, GA
- Roanoke, VA
- Hagerstown, MD
- Fort Walton Beach metro area, FL
- Kingsport, TN
- Waco, TX
- Longview, TX
- College Station, TX
- Tuscaloosa, AL
- Laredo, TX
- Slidell, LA
- Amarillo, TX
- Lynchburg, VA
- Daphne, AL
- Tyler, TX
- Lake Charles, LA
- Hilton Head Island, SC
- Macon, GA
- Fort Smith, AR
- Panama City, FL
- Charlottesville, VA
- Gainesville, GA
- Athens, GA
- Monroe, LA
- Punta Gorda, FL
- Jacksonville, NC
- Johnson City, TN
- Lexington Park, MD
- Warner Robins, GA
- Auburn, AL
- Florence, SC
- Charleston, WV
- Houma, LA
- Bowling Green, KY
- Dover, DE
- Midland, TX
- Burlington, NC
- Abilene, TX
- Jackson, TN
- Greenville, NC
- Blacksburg, VA
- Odessa, TX
- Vero Beach metro area, FL
- Homosassa Springs, FL
- Decatur, AL
- Hattiesburg, MS
- The Villages metro area, FL
- Florence, AL
- Dothan, AL
- Sherman, TX
- Valdosta, GA
- Winchester, VA
- Wichita Falls, TX
- Rocky Mount, NC
- Alexandria, LA
- Dalton, GA
- Texarkana, TX
- Albany, GA
- Morgantown, WV
- Hammond, LA
- Harrisonburg, VA
- Jonesboro, AR
- Wheeling, WV
- Cleveland, TN
- Salisbury, MD
- Staunton, VA
- Morristown, TN
- Elizabethtown, KY
- Lawton, OK
- Goldsboro, NC
- San Angelo, TX
- Brunswick, GA
- Anniston, AL
- Owensboro, KY
- Steubenville, WV
- Sebring, FL
- Pinehurst, NC
- Beckley, WV
- Sumter, SC
- Gadsden, AL
- Paducah, KY
- Rome, GA
- Victoria, TX
- Hot Springs, AR
- Hinesville, GA
- Parkersburg, WV
- Enid, OK
- Eagle Pass, TX
West
- Los Angeles, CA
- Phoenix, AZ
- Riverside, CA
- San Francisco, CA
- Seattle, WA
- San Diego, CA
- Denver, CO
- Portland, OR
- Sacramento, CA
- Las Vegas, NV
- San Jose, CA
- Salt Lake City, UT
- Fresno, CA
- Tucson, AZ
- Honolulu, HI
- Bakersfield, CA
- Albuquerque, NM
- Boise, ID
- Oxnard, CA
- Stockton, CA
- Colorado Springs, CO
- Provo, UT
- Ogden, UT
- Spokane, WA
- Reno, NV
- Modesto, CA
- Santa Rosa, CA
- Visalia, CA
- Vallejo, CA
- Salem, OR
- Santa Maria, CA
- Salinas, CA
- Anchorage, AK
- Eugene, OR
- Greeley, CO
- Fort Collins, CO
- Boulder, CO
- Kennewick, WA
- Olympia, WA
- Merced, CA
- Bremerton, WA
- San Luis Obispo, CA
- Bend, OR
- Yakima, WA
- Santa Cruz, CA
- Prescott metro area, AZ
- Bellingham, WA
- Las Cruces, NM
- Lake Havasu City, AZ
- Yuma, AZ
- Medford, OR
- St. George, UT
- Chico, CA
- Billings, MT
- Coeur d'Alene, ID
- Yuba City, CA
- Redding, CA
- El Centro, CA
- Idaho Falls, ID
- Pueblo, CO
- Grand Junction, CO
- Logan, UT
- Maui, HI
- Santa Fe, NM
- Hanford, CA
- Flagstaff, AZ
- Mount Vernon, WA
- Napa, CA
- Albany, OR
- Bozeman, MT
- Missoula, MT
- Wenatchee, WA
- Sierra Vista, AZ
- Twin Falls, ID
- Farmington, NM
- Longview, WA
- Cheyenne, WY
- Corvallis, OR
- Helena, MT
- Fairbanks, AK
- Pocatello, ID
- Grants Pass, OR
- Great Falls, MT
- Casper, WY
- Lewiston, ID
- Walla Walla, WA
- Carson City, NV
Cities and all 3,143 US counties are covered too — every place page is live. The campaign sitemap lists every one.
More executive & c-suite leadership lessons
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Bring the lesson to your team.
Ellis Franks is a John Maxwell Team certified leadership coach, trainer and speaker. Reject Mediocrity Leadership training is delivered on that certification — the same framework John Maxwell teaches in these videos, run as an accountable program for your team.
