“To begin with the end in mind means to start with a clear understanding of your destination. It means to know where you’re going so that you better understand where you are now and so that the steps you take are always in the right direction”
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Compete in 4 x Ironman races.
Earn Lookout Challenge Medal
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Compete in 24x ultra distance mountain trail races
Complete 50M race
Complete 100K race
Complete 100M race
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Apply for 4x Guinness World Records
Complete 4x World Record Attempts
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Send 25x influential people copies
Change ONE PERSON’S life
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Hire 6x Regional Sales Managers
Contract 4x major corporate client events
Nationally optimize Reject Mediocrity website
Develop valuable social media content
Design new logo
Design new t-shirts
The Reject Mediocrity Story
From Struggling to Thriving: The Inspiring Journey of Ellis Franks
Ellis Franks is living proof that transformation is possible, no matter how daunting the obstacles may seem. As a licensed John Maxwell Team certified leadership coach, Ellis not only embodies the principles of leadership, but also the spirit of resilience and determination.
Just a few years ago, Ellis found himself weighed down, both literally and figuratively. He had spent a lifetimes achieving levels of performance in entrepreneurship, martial arts, military, and other sports where he earned the highest awards in each field. He began struggling with illness that led to him tipping the scales at almost 300lbs even though could not eat or drink because of severe acid reflux. He battled throwing up blood nightly which limited his sleep to minimal hours each night. However, instead of succumbing to despair, Ellis made a courageous decision to rewrite his story.
Driven by an unyielding determination to reclaim his health and vitality, Ellis embarked on a remarkable journey of self-transformation. He shed the excess weight by starting with running a short distance from his home. He emerged as a shining example of what is possible with dedication and relentless focus through unwavering commitment and sheer perseverance when he consistently showed up every day of the first year until he had pushed his miles to over 5,000 miles in the year.
Ellis didn't stop there. He set his sights on challenges that would have seemed unfathomable in his former state. He embraced the mindset of a relentless ultrarunner where he fearlessly conquered daunting distances that tested his physical and mental fortitude. His resilient spirit and unwavering perseverance propelled him to extraordinary heights, both metaphorically and literally.
Yet, Ellis's journey was far from over. He was driven by an unquenchable thirst for personal growth and pushing his limits. He set his sights on an even more daunting feat: the Ironman. The mere thought of such a grueling test of endurance would have been inconceivable to the former 300lb version of Ellis. However, armed with a newfound sense of purpose and unshakeable determination, he fearlessly chased this audacious goal.
Ellis defied all expectations with each stroke, pedal, and stride towards his goal. In the end. he crossed the finish line of the Ironman, a testament to the indomitable human spirit and the transformative power of unwavering determination.
Today, Ellis Franks stands as a living embodiment of resilience, triumph, and the unwavering pursuit of excellence. Through his extraordinary journey, he not only inspires others to overcome their own obstacles but also serves as a shining example of what is possible when one refuses to accept mediocrity. His story is a testament to the fact that with unwavering dedication and unyielding will, one can rewrite their narrative and emerge as a beacon of inspiration for countless others.
In 2023, Ellis competed in five ultra distance mountain trail races and three Ironman. He also pursued the goal of lifting over 12 million pounds in workouts for the year. He is set for 2024 to compete in a ridiculous schedule where he will compete in 24 ultra distance races and three Ironman. He will simultaneously be training to attempt the Guinness World Record for the most pounds lifted in a single workout when he attempts to lift over 2 million pounds in an event in July 2024. This year will be the hardest year to date for this journey!