Maxwell Leadership Podcast · Accountability & Adding Value · 38:51
Value the Process (Maxwell Leadership Podcast)
"Value the Process" is a Maxwell Leadership Podcast lesson from Maxwell Leadership on accountability and adding value — 38:51 long. Watch it in full here, then take it to your team with the five-session plan below.
The lesson — Accountability & Adding Value
"Leaders add value by adding value to others" is a core Maxwell Leadership principle, and it reframes accountability as something a leader owes their team, not only something a leader extracts from it.
What's next — Reject Mediocrity
Reject Mediocrity's leadership training builds accountability in both directions — what the team owes the leader, and just as importantly, what the leader owes the team.
Five sessions: from the video to the habit
- Session 1
Watch the lesson and each leader names what they personally owe their team this month
- Session 2
Say it to the team, out loud, with a date
- Session 3
Ask each team member for the same in return
- Session 4
Post both lists where the team can see them
- Session 5
Review at the date; the leader goes first
Questions leaders ask
Is this the official Maxwell Leadership video?
Yes. The video on this page is Maxwell Leadership's own, embedded from their YouTube channel with full credit. Nothing on this page is a rewrite of it or a substitute for it — watch the whole lesson first, then read on. And follow the channel: new lessons post regularly.
What does Reject Mediocrity add to a free video?
Follow-through. Ellis Franks is a John Maxwell Team certified coach; Reject Mediocrity Leadership training takes the lesson you just watched and turns it into a habit with a name on it, a cadence, and a coach who asks the question nobody else will. The lesson is Maxwell's. The accountability is ours.
Can a manager in your area run this with a team without a facilitator?
Yes. Watch the lesson together, name the one place it lands for your team this month, pick the habit, and put a name and a date on it. The five sessions on this page are the script. A Reject Mediocrity coach is what you add when you want it to hold past the first month.
We have done leadership training before and it faded. Why would this be different?
Because it is one lesson and one behavior, not a two-day event. Training fades when there is nothing to do on Wednesday. This gives the team one thing to do on Wednesday, and somebody checks.
The rules this page runs on
Credit goes where it belongs
John Maxwell built the framework, and the video on this page is his. Nothing here replaces it or improves on it. Reject Mediocrity is the training that comes after the lesson.
What's next, never what's better
The Maxwell material already works — that is why it is here. The question this page answers is what a leader does with it on Monday, with a team, under pressure.
Watch it first, whole
The copy on this page is not a summary of the video and does not try to be. Watch the lesson in full, then read on. The order matters.
One lesson, one habit
A team that tries to apply six lessons at once applies none of them. Each page carries one lesson and asks for one behavior change, not a leadership overhaul.
The place is real
Every location on this page is a real metro area, city or county with its own leaders, companies and pressures. Where the copy names a fact about the place, the fact is sourced, never invented.
Accountability is the product
The lesson is free and it is Maxwell's. What Reject Mediocrity sells is the structure that makes the lesson stick: a coach, a cadence and a name on the habit.
Metro Atlanta — every county, every municipality
Value the Process across Metro Atlanta
Reject Mediocrity Leadership is based in Metro Atlanta. Every one of the 29 counties in the Atlanta–Sandy Springs–Roswell metro area and all 85 of its incorporated cities have their own page for this lesson.
Counties
- Value the Process — Fulton County, GA
- Value the Process — Gwinnett County, GA
- Value the Process — Cobb County, GA
- Value the Process — DeKalb County, GA
- Value the Process — Clayton County, GA
- Value the Process — Cherokee County, GA
- Value the Process — Forsyth County, GA
- Value the Process — Henry County, GA
- Value the Process — Paulding County, GA
- Value the Process — Coweta County, GA
- Value the Process — Douglas County, GA
- Value the Process — Fayette County, GA
- Value the Process — Carroll County, GA
- Value the Process — Newton County, GA
- Value the Process — Bartow County, GA
- Value the Process — Walton County, GA
- Value the Process — Rockdale County, GA
- Value the Process — Barrow County, GA
- Value the Process — Spalding County, GA
- Value the Process — Lumpkin County, GA
- Value the Process — Pickens County, GA
- Value the Process — Haralson County, GA
- Value the Process — Dawson County, GA
- Value the Process — Butts County, GA
- Value the Process — Meriwether County, GA
- Value the Process — Morgan County, GA
- Value the Process — Pike County, GA
- Value the Process — Jasper County, GA
- Value the Process — Heard County, GA
Cities
- Acworth, GA · Cobb County
- Alpharetta, GA · Fulton County
- Auburn, GA · Barrow County
- Austell, GA · Cobb County
- Avondale Estates, GA · DeKalb County
- Ball Ground, GA · Cherokee County
- Berkeley Lake, GA · Gwinnett County
- Braselton, GA · Barrow County
- Brookhaven, GA · DeKalb County
- Brooks, GA · Fayette County
- Buford, GA · Gwinnett County
- Canton, GA · Cherokee County
- Carrollton, GA · Carroll County
- Chamblee, GA · DeKalb County
- Chattahoochee Hills, GA · Fulton County
- Clarkston, GA · DeKalb County
- College Park, GA · Clayton County
- Conyers, GA · Rockdale County
- Covington, GA · Newton County
- Cumming, GA · Forsyth County
- Dacula, GA · Gwinnett County
- Dallas, GA · Paulding County
- Decatur, GA · DeKalb County
- Doraville, GA · DeKalb County
- Douglasville, GA · Douglas County
- Duluth, GA · Gwinnett County
- Dunwoody, GA · DeKalb County
- East Point, GA · Fulton County
- Fairburn, GA · Fulton County
- Fayetteville, GA · Fayette County
- Forest Park, GA · Clayton County
- Grantville, GA · Coweta County
- Grayson, GA · Gwinnett County
- Hampton, GA · Henry County
- Hapeville, GA · Fulton County
- Hiram, GA · Paulding County
- Holly Springs, GA · Cherokee County
- Jasper, GA · Pickens County
- Johns Creek, GA · Fulton County
- Jonesboro, GA · Clayton County
- Kennesaw, GA · Cobb County
- Lake City, GA · Clayton County
- Lawrenceville, GA · Gwinnett County
- Lilburn, GA · Gwinnett County
- Lithonia, GA · DeKalb County
- Locust Grove, GA · Henry County
- Loganville, GA · Gwinnett County
- Lovejoy, GA · Clayton County
- Mableton, GA · Cobb County
- Madison, GA · Morgan County
- Marietta, GA · Cobb County
- McDonough, GA · Henry County
- Milton, GA · Fulton County
- Monroe, GA · Walton County
- Moreland, GA · Coweta County
- Morrow, GA · Clayton County
- Mountain Park, GA · Cherokee County
- Newnan, GA · Coweta County
- Norcross, GA · Gwinnett County
- Palmetto, GA · Coweta County
- Peachtree City, GA · Fayette County
- Peachtree Corners, GA · Gwinnett County
- Pine Lake, GA · DeKalb County
- Powder Springs, GA · Cobb County
- Riverdale, GA · Clayton County
- Roswell, GA · Fulton County
- Sandy Springs, GA · Fulton County
- Senoia, GA · Coweta County
- Sharpsburg, GA · Coweta County
- Smyrna, GA · Cobb County
- Snellville, GA · Gwinnett County
- Social Circle, GA · Newton County
- South Fulton, GA · Fulton County
- Stockbridge, GA · Henry County
- Stone Mountain, GA · DeKalb County
- Stonecrest, GA · DeKalb County
- Sugar Hill, GA · Gwinnett County
- Suwanee, GA · Gwinnett County
- Temple, GA · Carroll County
- Tucker, GA · DeKalb County
- Turin, GA · Coweta County
- Tyrone, GA · Fayette County
- Union City, GA · Fulton County
- Villa Rica, GA · Carroll County
- Waleska, GA · Cherokee County
Nationwide
Value the Process by metro area
Northeast
- New York, NY
- Philadelphia, PA
- Boston, MA
- Pittsburgh, PA
- Providence, RI
- Hartford, CT
- Buffalo, NY
- Rochester, NY
- Bridgeport, CT
- Albany, NY
- Worcester, MA
- Allentown, PA
- Poughkeepsie metro area, NY
- Syracuse, NY
- Harrisburg, PA
- New Haven, CT
- Portland, ME
- Scranton, PA
- Lancaster, PA
- York, PA
- Springfield, MA
- Waterbury, CT
- Reading, PA
- Manchester, NH
- Trenton, NJ
- Atlantic City, NJ
- Utica, NY
- Norwich, CT
- Erie, PA
- Binghamton, NY
- Barnstable, MA
- Burlington, VT
- Kingston, NY
- Amherst, MA
- Chambersburg, PA
- Bangor, ME
- State College, PA
- Vineland, NJ
- Lebanon, PA
- Johnstown, PA
- Pittsfield, MA
- Glens Falls, NY
- Altoona, PA
- Lewiston, ME
- Williamsport, PA
- Watertown, NY
- Gettysburg, PA
- Ithaca, NY
- Elmira, NY
Midwest
- Chicago, IL
- Detroit, MI
- Minneapolis, MN
- St. Louis, MO
- Cincinnati, OH
- Kansas City, MO
- Columbus, OH
- Indianapolis, IN
- Cleveland, OH
- Milwaukee, WI
- Grand Rapids, MI
- Omaha, NE
- Dayton, OH
- Des Moines, IA
- Madison, WI
- Akron, OH
- Wichita, KS
- Toledo, OH
- Springfield, MO
- Lansing, MI
- Fort Wayne, IN
- Youngstown, OH
- Flint, MI
- Canton, OH
- Davenport, IA
- Ann Arbor, MI
- Peoria, IL
- Lincoln, NE
- Rockford, IL
- Green Bay, WI
- South Bend, IN
- Sioux Falls, SD
- Duluth, MN
- Cedar Rapids, IA
- Evansville, IN
- Fargo, ND
- Kalamazoo, MI
- Appleton, WI
- Champaign, IL
- Topeka, KS
- Rochester, MN
- Lafayette, IN
- Columbia, MO
- Joplin, MO
- Elkhart, IN
- Springfield, IL
- St. Cloud, MN
- Racine, WI
- Saginaw, MI
- Iowa City, IA
- Muskegon, MI
- Eau Claire, WI
- Oshkosh, WI
- Bloomington, IL
- La Crosse, WI
- Terre Haute, IN
- Waterloo, IA
- Kenosha, WI
- Janesville, WI
- Bloomington, IN
- Jackson, MI
- Traverse City, MI
- Rapid City, SD
- Monroe, MI
- Jefferson City, MO
- Niles, MI
- Sioux City, IA
- Bismarck, ND
- Wausau, WI
- Manhattan, KS
- Springfield, OH
- Battle Creek, MI
- Ames, IA
- Mansfield, OH
- Lawrence, KS
- St. Joseph, MO
- Sheboygan, WI
- Muncie, IN
- Sandusky, OH
- Michigan City, IN
- Kankakee, IL
- Grand Forks, ND
- Mankato, MN
- Fond du Lac, WI
- Bay City, MI
- Lima, OH
- Dubuque, IA
- Decatur, IL
- Cape Girardeau, MO
- Columbus, IN
- Kokomo, IN
- Midland, MI
- Grand Island, NE
- Minot, ND
South
- Dallas, TX
- Houston, TX
- Atlanta, GA
- Washington, DC
- Miami, FL
- Tampa, FL
- Orlando, FL
- Charlotte, NC
- Baltimore, MD
- San Antonio, TX
- Austin, TX
- Nashville, TN
- Virginia Beach, VA
- Jacksonville, FL
- Raleigh, NC
- Oklahoma City, OK
- Louisville, KY
- Richmond, VA
- Memphis, TN
- Birmingham, AL
- Tulsa, OK
- Greenville, SC
- New Orleans, LA
- Knoxville, TN
- Sarasota metro area, FL
- McAllen, TX
- Charleston, SC
- Baton Rouge, LA
- El Paso, TX
- Columbia, SC
- Cape Coral, FL
- Lakeland, FL
- Greensboro, NC
- Little Rock, AR
- Deltona, FL
- Winston-Salem, NC
- Palm Bay, FL
- Augusta, GA
- Durham, NC
- Fayetteville, AR
- Jackson, MS
- Chattanooga, TN
- Port St. Lucie, FL
- Huntsville, AL
- Pensacola, FL
- Lexington, KY
- Killeen, TX
- Wilmington, NC
- Corpus Christi, TX
- Ocala, FL
- Savannah, GA
- Brownsville, TX
- Gulfport, MS
- Myrtle Beach, SC
- Lafayette, LA
- Asheville, NC
- Naples, FL
- Mobile, AL
- Spartanburg, SC
- Beaumont, TX
- Tallahassee, FL
- Fayetteville, NC
- Montgomery, AL
- Shreveport, LA
- Hickory, NC
- Lubbock, TX
- Huntington, WV
- Gainesville, FL
- Clarksville, TN
- Columbus, GA
- Roanoke, VA
- Hagerstown, MD
- Fort Walton Beach metro area, FL
- Kingsport, TN
- Waco, TX
- Longview, TX
- College Station, TX
- Tuscaloosa, AL
- Laredo, TX
- Slidell, LA
- Amarillo, TX
- Lynchburg, VA
- Daphne, AL
- Tyler, TX
- Lake Charles, LA
- Hilton Head Island, SC
- Macon, GA
- Fort Smith, AR
- Panama City, FL
- Charlottesville, VA
- Gainesville, GA
- Athens, GA
- Monroe, LA
- Punta Gorda, FL
- Jacksonville, NC
- Johnson City, TN
- Lexington Park, MD
- Warner Robins, GA
- Auburn, AL
- Florence, SC
- Charleston, WV
- Houma, LA
- Bowling Green, KY
- Dover, DE
- Midland, TX
- Burlington, NC
- Abilene, TX
- Jackson, TN
- Greenville, NC
- Blacksburg, VA
- Odessa, TX
- Vero Beach metro area, FL
- Homosassa Springs, FL
- Decatur, AL
- Hattiesburg, MS
- The Villages metro area, FL
- Florence, AL
- Dothan, AL
- Sherman, TX
- Valdosta, GA
- Winchester, VA
- Wichita Falls, TX
- Rocky Mount, NC
- Alexandria, LA
- Dalton, GA
- Texarkana, TX
- Albany, GA
- Morgantown, WV
- Hammond, LA
- Harrisonburg, VA
- Jonesboro, AR
- Wheeling, WV
- Cleveland, TN
- Salisbury, MD
- Staunton, VA
- Morristown, TN
- Elizabethtown, KY
- Lawton, OK
- Goldsboro, NC
- San Angelo, TX
- Brunswick, GA
- Anniston, AL
- Owensboro, KY
- Steubenville, WV
- Sebring, FL
- Pinehurst, NC
- Beckley, WV
- Sumter, SC
- Gadsden, AL
- Paducah, KY
- Rome, GA
- Victoria, TX
- Hot Springs, AR
- Hinesville, GA
- Parkersburg, WV
- Enid, OK
- Eagle Pass, TX
West
- Los Angeles, CA
- Phoenix, AZ
- Riverside, CA
- San Francisco, CA
- Seattle, WA
- San Diego, CA
- Denver, CO
- Portland, OR
- Sacramento, CA
- Las Vegas, NV
- San Jose, CA
- Salt Lake City, UT
- Fresno, CA
- Tucson, AZ
- Honolulu, HI
- Bakersfield, CA
- Albuquerque, NM
- Boise, ID
- Oxnard, CA
- Stockton, CA
- Colorado Springs, CO
- Provo, UT
- Ogden, UT
- Spokane, WA
- Reno, NV
- Modesto, CA
- Santa Rosa, CA
- Visalia, CA
- Vallejo, CA
- Salem, OR
- Santa Maria, CA
- Salinas, CA
- Anchorage, AK
- Eugene, OR
- Greeley, CO
- Fort Collins, CO
- Boulder, CO
- Kennewick, WA
- Olympia, WA
- Merced, CA
- Bremerton, WA
- San Luis Obispo, CA
- Bend, OR
- Yakima, WA
- Santa Cruz, CA
- Prescott metro area, AZ
- Bellingham, WA
- Las Cruces, NM
- Lake Havasu City, AZ
- Yuma, AZ
- Medford, OR
- St. George, UT
- Chico, CA
- Billings, MT
- Coeur d'Alene, ID
- Yuba City, CA
- Redding, CA
- El Centro, CA
- Idaho Falls, ID
- Pueblo, CO
- Grand Junction, CO
- Logan, UT
- Maui, HI
- Santa Fe, NM
- Hanford, CA
- Flagstaff, AZ
- Mount Vernon, WA
- Napa, CA
- Albany, OR
- Bozeman, MT
- Missoula, MT
- Wenatchee, WA
- Sierra Vista, AZ
- Twin Falls, ID
- Farmington, NM
- Longview, WA
- Cheyenne, WY
- Corvallis, OR
- Helena, MT
- Fairbanks, AK
- Pocatello, ID
- Grants Pass, OR
- Great Falls, MT
- Casper, WY
- Lewiston, ID
- Walla Walla, WA
- Carson City, NV
Cities and all 3,143 US counties are covered too — every place page is live. The campaign sitemap lists every one.
More accountability & adding value lessons
More from Maxwell Leadership Podcast
Bring the lesson to your team.
Ellis Franks is a John Maxwell Team certified leadership coach, trainer and speaker. Reject Mediocrity Leadership training is delivered on that certification — the same framework John Maxwell teaches in these videos, run as an accountable program for your team.
