Maxwell Leadership · Coaching & Mentorship · 1:10
VULNERABLE: A Minute With John Maxwell, Free Coaching Video
"VULNERABLE: A Minute With John…" is a Maxwell Leadership lesson from Maxwell Leadership on coaching and mentorship — 1:10 long. Watch it in full here, then take it to your team with the five-session plan below.
The lesson — Coaching & Mentorship
The John Maxwell Team's coaching-certification model has trained tens of thousands of coaches worldwide on a shared, repeatable framework for developing leaders — the same certification behind Reject Mediocrity's own coaching credential.
What's next — Reject Mediocrity
Reject Mediocrity is built on that certification directly. This is not borrowed material; it is the same coaching framework, delivered as an ongoing program with accountability instead of a single video.
Five sessions: from the video to the habit
- Session 1
Watch the lesson and each leader names one person they advise occasionally but never coach
- Session 2
Ask that person if they want a standing, recurring conversation instead
- Session 3
Set the cadence and the first three questions before the first session
- Session 4
Run three sessions without skipping one
- Session 5
Ask them what changed; the answer decides whether the coaching is real
Questions leaders ask
Is this the official Maxwell Leadership video?
Yes. The video on this page is Maxwell Leadership's own, embedded from their YouTube channel with full credit. Nothing on this page is a rewrite of it or a substitute for it — watch the whole lesson first, then read on. And follow the channel: new lessons post regularly.
What does Reject Mediocrity add to a free video?
Follow-through. Ellis Franks is a John Maxwell Team certified coach; Reject Mediocrity Leadership training takes the lesson you just watched and turns it into a habit with a name on it, a cadence, and a coach who asks the question nobody else will. The lesson is Maxwell's. The accountability is ours.
I am a certified coach in your area. Can I use this with my own clients?
The video is Maxwell Leadership's, and the John Maxwell Team certification gives you the material. What this page adds is a session structure and a habit frame you can run with a client. Reject Mediocrity is built on the same certification, so the vocabulary matches.
Is Reject Mediocrity a competitor to my coaching practice?
No. It is a program built on the same John Maxwell Team framework, and it exists to get lessons like this one applied. Coaches who want to run it as a partner program in their market can start at the contact page.
The rules this page runs on
Credit goes where it belongs
John Maxwell built the framework, and the video on this page is his. Nothing here replaces it or improves on it. Reject Mediocrity is the training that comes after the lesson.
What's next, never what's better
The Maxwell material already works — that is why it is here. The question this page answers is what a leader does with it on Monday, with a team, under pressure.
Watch it first, whole
The copy on this page is not a summary of the video and does not try to be. Watch the lesson in full, then read on. The order matters.
One lesson, one habit
A team that tries to apply six lessons at once applies none of them. Each page carries one lesson and asks for one behavior change, not a leadership overhaul.
The place is real
Every location on this page is a real metro area, city or county with its own leaders, companies and pressures. Where the copy names a fact about the place, the fact is sourced, never invented.
Accountability is the product
The lesson is free and it is Maxwell's. What Reject Mediocrity sells is the structure that makes the lesson stick: a coach, a cadence and a name on the habit.
Metro Atlanta — every county, every municipality
VULNERABLE: A Minute With John… across Metro Atlanta
Reject Mediocrity Leadership is based in Metro Atlanta. Every one of the 29 counties in the Atlanta–Sandy Springs–Roswell metro area and all 85 of its incorporated cities have their own page for this lesson.
Counties
- VULNERABLE: A Minute With John… — Fulton County, GA
- VULNERABLE: A Minute With John… — Gwinnett County, GA
- VULNERABLE: A Minute With John… — Cobb County, GA
- VULNERABLE: A Minute With John… — DeKalb County, GA
- VULNERABLE: A Minute With John… — Clayton County, GA
- VULNERABLE: A Minute With John… — Cherokee County, GA
- VULNERABLE: A Minute With John… — Forsyth County, GA
- VULNERABLE: A Minute With John… — Henry County, GA
- VULNERABLE: A Minute With John… — Paulding County, GA
- VULNERABLE: A Minute With John… — Coweta County, GA
- VULNERABLE: A Minute With John… — Douglas County, GA
- VULNERABLE: A Minute With John… — Fayette County, GA
- VULNERABLE: A Minute With John… — Carroll County, GA
- VULNERABLE: A Minute With John… — Newton County, GA
- VULNERABLE: A Minute With John… — Bartow County, GA
- VULNERABLE: A Minute With John… — Walton County, GA
- VULNERABLE: A Minute With John… — Rockdale County, GA
- VULNERABLE: A Minute With John… — Barrow County, GA
- VULNERABLE: A Minute With John… — Spalding County, GA
- VULNERABLE: A Minute With John… — Lumpkin County, GA
- VULNERABLE: A Minute With John… — Pickens County, GA
- VULNERABLE: A Minute With John… — Haralson County, GA
- VULNERABLE: A Minute With John… — Dawson County, GA
- VULNERABLE: A Minute With John… — Butts County, GA
- VULNERABLE: A Minute With John… — Meriwether County, GA
- VULNERABLE: A Minute With John… — Morgan County, GA
- VULNERABLE: A Minute With John… — Pike County, GA
- VULNERABLE: A Minute With John… — Jasper County, GA
- VULNERABLE: A Minute With John… — Heard County, GA
Cities
- Acworth, GA · Cobb County
- Alpharetta, GA · Fulton County
- Auburn, GA · Barrow County
- Austell, GA · Cobb County
- Avondale Estates, GA · DeKalb County
- Ball Ground, GA · Cherokee County
- Berkeley Lake, GA · Gwinnett County
- Braselton, GA · Barrow County
- Brookhaven, GA · DeKalb County
- Brooks, GA · Fayette County
- Buford, GA · Gwinnett County
- Canton, GA · Cherokee County
- Carrollton, GA · Carroll County
- Chamblee, GA · DeKalb County
- Chattahoochee Hills, GA · Fulton County
- Clarkston, GA · DeKalb County
- College Park, GA · Clayton County
- Conyers, GA · Rockdale County
- Covington, GA · Newton County
- Cumming, GA · Forsyth County
- Dacula, GA · Gwinnett County
- Dallas, GA · Paulding County
- Decatur, GA · DeKalb County
- Doraville, GA · DeKalb County
- Douglasville, GA · Douglas County
- Duluth, GA · Gwinnett County
- Dunwoody, GA · DeKalb County
- East Point, GA · Fulton County
- Fairburn, GA · Fulton County
- Fayetteville, GA · Fayette County
- Forest Park, GA · Clayton County
- Grantville, GA · Coweta County
- Grayson, GA · Gwinnett County
- Hampton, GA · Henry County
- Hapeville, GA · Fulton County
- Hiram, GA · Paulding County
- Holly Springs, GA · Cherokee County
- Jasper, GA · Pickens County
- Johns Creek, GA · Fulton County
- Jonesboro, GA · Clayton County
- Kennesaw, GA · Cobb County
- Lake City, GA · Clayton County
- Lawrenceville, GA · Gwinnett County
- Lilburn, GA · Gwinnett County
- Lithonia, GA · DeKalb County
- Locust Grove, GA · Henry County
- Loganville, GA · Gwinnett County
- Lovejoy, GA · Clayton County
- Mableton, GA · Cobb County
- Madison, GA · Morgan County
- Marietta, GA · Cobb County
- McDonough, GA · Henry County
- Milton, GA · Fulton County
- Monroe, GA · Walton County
- Moreland, GA · Coweta County
- Morrow, GA · Clayton County
- Mountain Park, GA · Cherokee County
- Newnan, GA · Coweta County
- Norcross, GA · Gwinnett County
- Palmetto, GA · Coweta County
- Peachtree City, GA · Fayette County
- Peachtree Corners, GA · Gwinnett County
- Pine Lake, GA · DeKalb County
- Powder Springs, GA · Cobb County
- Riverdale, GA · Clayton County
- Roswell, GA · Fulton County
- Sandy Springs, GA · Fulton County
- Senoia, GA · Coweta County
- Sharpsburg, GA · Coweta County
- Smyrna, GA · Cobb County
- Snellville, GA · Gwinnett County
- Social Circle, GA · Newton County
- South Fulton, GA · Fulton County
- Stockbridge, GA · Henry County
- Stone Mountain, GA · DeKalb County
- Stonecrest, GA · DeKalb County
- Sugar Hill, GA · Gwinnett County
- Suwanee, GA · Gwinnett County
- Temple, GA · Carroll County
- Tucker, GA · DeKalb County
- Turin, GA · Coweta County
- Tyrone, GA · Fayette County
- Union City, GA · Fulton County
- Villa Rica, GA · Carroll County
- Waleska, GA · Cherokee County
Nationwide
VULNERABLE: A Minute With John… by metro area
Northeast
- New York, NY
- Philadelphia, PA
- Boston, MA
- Pittsburgh, PA
- Providence, RI
- Hartford, CT
- Buffalo, NY
- Rochester, NY
- Bridgeport, CT
- Albany, NY
- Worcester, MA
- Allentown, PA
- Poughkeepsie metro area, NY
- Syracuse, NY
- Harrisburg, PA
- New Haven, CT
- Portland, ME
- Scranton, PA
- Lancaster, PA
- York, PA
- Springfield, MA
- Waterbury, CT
- Reading, PA
- Manchester, NH
- Trenton, NJ
- Atlantic City, NJ
- Utica, NY
- Norwich, CT
- Erie, PA
- Binghamton, NY
- Barnstable, MA
- Burlington, VT
- Kingston, NY
- Amherst, MA
- Chambersburg, PA
- Bangor, ME
- State College, PA
- Vineland, NJ
- Lebanon, PA
- Johnstown, PA
- Pittsfield, MA
- Glens Falls, NY
- Altoona, PA
- Lewiston, ME
- Williamsport, PA
- Watertown, NY
- Gettysburg, PA
- Ithaca, NY
- Elmira, NY
Midwest
- Chicago, IL
- Detroit, MI
- Minneapolis, MN
- St. Louis, MO
- Cincinnati, OH
- Kansas City, MO
- Columbus, OH
- Indianapolis, IN
- Cleveland, OH
- Milwaukee, WI
- Grand Rapids, MI
- Omaha, NE
- Dayton, OH
- Des Moines, IA
- Madison, WI
- Akron, OH
- Wichita, KS
- Toledo, OH
- Springfield, MO
- Lansing, MI
- Fort Wayne, IN
- Youngstown, OH
- Flint, MI
- Canton, OH
- Davenport, IA
- Ann Arbor, MI
- Peoria, IL
- Lincoln, NE
- Rockford, IL
- Green Bay, WI
- South Bend, IN
- Sioux Falls, SD
- Duluth, MN
- Cedar Rapids, IA
- Evansville, IN
- Fargo, ND
- Kalamazoo, MI
- Appleton, WI
- Champaign, IL
- Topeka, KS
- Rochester, MN
- Lafayette, IN
- Columbia, MO
- Joplin, MO
- Elkhart, IN
- Springfield, IL
- St. Cloud, MN
- Racine, WI
- Saginaw, MI
- Iowa City, IA
- Muskegon, MI
- Eau Claire, WI
- Oshkosh, WI
- Bloomington, IL
- La Crosse, WI
- Terre Haute, IN
- Waterloo, IA
- Kenosha, WI
- Janesville, WI
- Bloomington, IN
- Jackson, MI
- Traverse City, MI
- Rapid City, SD
- Monroe, MI
- Jefferson City, MO
- Niles, MI
- Sioux City, IA
- Bismarck, ND
- Wausau, WI
- Manhattan, KS
- Springfield, OH
- Battle Creek, MI
- Ames, IA
- Mansfield, OH
- Lawrence, KS
- St. Joseph, MO
- Sheboygan, WI
- Muncie, IN
- Sandusky, OH
- Michigan City, IN
- Kankakee, IL
- Grand Forks, ND
- Mankato, MN
- Fond du Lac, WI
- Bay City, MI
- Lima, OH
- Dubuque, IA
- Decatur, IL
- Cape Girardeau, MO
- Columbus, IN
- Kokomo, IN
- Midland, MI
- Grand Island, NE
- Minot, ND
South
- Dallas, TX
- Houston, TX
- Atlanta, GA
- Washington, DC
- Miami, FL
- Tampa, FL
- Orlando, FL
- Charlotte, NC
- Baltimore, MD
- San Antonio, TX
- Austin, TX
- Nashville, TN
- Virginia Beach, VA
- Jacksonville, FL
- Raleigh, NC
- Oklahoma City, OK
- Louisville, KY
- Richmond, VA
- Memphis, TN
- Birmingham, AL
- Tulsa, OK
- Greenville, SC
- New Orleans, LA
- Knoxville, TN
- Sarasota metro area, FL
- McAllen, TX
- Charleston, SC
- Baton Rouge, LA
- El Paso, TX
- Columbia, SC
- Cape Coral, FL
- Lakeland, FL
- Greensboro, NC
- Little Rock, AR
- Deltona, FL
- Winston-Salem, NC
- Palm Bay, FL
- Augusta, GA
- Durham, NC
- Fayetteville, AR
- Jackson, MS
- Chattanooga, TN
- Port St. Lucie, FL
- Huntsville, AL
- Pensacola, FL
- Lexington, KY
- Killeen, TX
- Wilmington, NC
- Corpus Christi, TX
- Ocala, FL
- Savannah, GA
- Brownsville, TX
- Gulfport, MS
- Myrtle Beach, SC
- Lafayette, LA
- Asheville, NC
- Naples, FL
- Mobile, AL
- Spartanburg, SC
- Beaumont, TX
- Tallahassee, FL
- Fayetteville, NC
- Montgomery, AL
- Shreveport, LA
- Hickory, NC
- Lubbock, TX
- Huntington, WV
- Gainesville, FL
- Clarksville, TN
- Columbus, GA
- Roanoke, VA
- Hagerstown, MD
- Fort Walton Beach metro area, FL
- Kingsport, TN
- Waco, TX
- Longview, TX
- College Station, TX
- Tuscaloosa, AL
- Laredo, TX
- Slidell, LA
- Amarillo, TX
- Lynchburg, VA
- Daphne, AL
- Tyler, TX
- Lake Charles, LA
- Hilton Head Island, SC
- Macon, GA
- Fort Smith, AR
- Panama City, FL
- Charlottesville, VA
- Gainesville, GA
- Athens, GA
- Monroe, LA
- Punta Gorda, FL
- Jacksonville, NC
- Johnson City, TN
- Lexington Park, MD
- Warner Robins, GA
- Auburn, AL
- Florence, SC
- Charleston, WV
- Houma, LA
- Bowling Green, KY
- Dover, DE
- Midland, TX
- Burlington, NC
- Abilene, TX
- Jackson, TN
- Greenville, NC
- Blacksburg, VA
- Odessa, TX
- Vero Beach metro area, FL
- Homosassa Springs, FL
- Decatur, AL
- Hattiesburg, MS
- The Villages metro area, FL
- Florence, AL
- Dothan, AL
- Sherman, TX
- Valdosta, GA
- Winchester, VA
- Wichita Falls, TX
- Rocky Mount, NC
- Alexandria, LA
- Dalton, GA
- Texarkana, TX
- Albany, GA
- Morgantown, WV
- Hammond, LA
- Harrisonburg, VA
- Jonesboro, AR
- Wheeling, WV
- Cleveland, TN
- Salisbury, MD
- Staunton, VA
- Morristown, TN
- Elizabethtown, KY
- Lawton, OK
- Goldsboro, NC
- San Angelo, TX
- Brunswick, GA
- Anniston, AL
- Owensboro, KY
- Steubenville, WV
- Sebring, FL
- Pinehurst, NC
- Beckley, WV
- Sumter, SC
- Gadsden, AL
- Paducah, KY
- Rome, GA
- Victoria, TX
- Hot Springs, AR
- Hinesville, GA
- Parkersburg, WV
- Enid, OK
- Eagle Pass, TX
West
- Los Angeles, CA
- Phoenix, AZ
- Riverside, CA
- San Francisco, CA
- Seattle, WA
- San Diego, CA
- Denver, CO
- Portland, OR
- Sacramento, CA
- Las Vegas, NV
- San Jose, CA
- Salt Lake City, UT
- Fresno, CA
- Tucson, AZ
- Honolulu, HI
- Bakersfield, CA
- Albuquerque, NM
- Boise, ID
- Oxnard, CA
- Stockton, CA
- Colorado Springs, CO
- Provo, UT
- Ogden, UT
- Spokane, WA
- Reno, NV
- Modesto, CA
- Santa Rosa, CA
- Visalia, CA
- Vallejo, CA
- Salem, OR
- Santa Maria, CA
- Salinas, CA
- Anchorage, AK
- Eugene, OR
- Greeley, CO
- Fort Collins, CO
- Boulder, CO
- Kennewick, WA
- Olympia, WA
- Merced, CA
- Bremerton, WA
- San Luis Obispo, CA
- Bend, OR
- Yakima, WA
- Santa Cruz, CA
- Prescott metro area, AZ
- Bellingham, WA
- Las Cruces, NM
- Lake Havasu City, AZ
- Yuma, AZ
- Medford, OR
- St. George, UT
- Chico, CA
- Billings, MT
- Coeur d'Alene, ID
- Yuba City, CA
- Redding, CA
- El Centro, CA
- Idaho Falls, ID
- Pueblo, CO
- Grand Junction, CO
- Logan, UT
- Maui, HI
- Santa Fe, NM
- Hanford, CA
- Flagstaff, AZ
- Mount Vernon, WA
- Napa, CA
- Albany, OR
- Bozeman, MT
- Missoula, MT
- Wenatchee, WA
- Sierra Vista, AZ
- Twin Falls, ID
- Farmington, NM
- Longview, WA
- Cheyenne, WY
- Corvallis, OR
- Helena, MT
- Fairbanks, AK
- Pocatello, ID
- Grants Pass, OR
- Great Falls, MT
- Casper, WY
- Lewiston, ID
- Walla Walla, WA
- Carson City, NV
Cities and all 3,143 US counties are covered too — every place page is live. The campaign sitemap lists every one.
More coaching & mentorship lessons
More from Maxwell Leadership
Bring the lesson to your team.
Ellis Franks is a John Maxwell Team certified leadership coach, trainer and speaker. Reject Mediocrity Leadership training is delivered on that certification — the same framework John Maxwell teaches in these videos, run as an accountable program for your team.
