For listeners in Collin County, Texas: Vikena “Kena” Yutz, race director of Project 42 Running (FSR 100 and the Southern Fried 50), joins MindSets to break down what actually separates a finisher from a DNF over 100 miles -- and it isn't raw speed.
Her coaching philosophy in one line: if you finish, you win. The conversation covers balancing road and trail training instead of picking one, the logistics a race director actually manages on race day, and the mentorship relationships that keep first-time ultrarunners moving past the mile they wanted to quit.
Collin County, Texas sits in the South, inside its own local training and race calendar -- the mindset in this episode holds regardless of terrain, but how you schedule around it doesn't.
It's a mindset conversation as much as a training one -- the same patience and pacing principles Kena coaches into 100-mile finishers are the ones Ellis trains into leaders who are trying to finish something that takes longer than they planned for.
Why it matters
The actionable takeaway for anyone leading a team through a long project: define what "finishing" actually means before you start, the way an ultramarathon does with a cutoff time rather than a podium. Kena's coaching point holds off the trail too -- most teams don't fail from lack of talent, they fail from not planning for the part of the effort that isn't fun anymore.
About the show
About MindSets. MindSets - The Reject Mediocrity Podcast is hosted by Ellis Franks -- Ironman finisher, ultrarunner, US military Training Instructor for 14 years, and certified leadership and performance coach. The show covers the mental side of success through conversations with guests from business, endurance sports, and leadership, plus solo episodes built the same way Ellis coaches: directly, without softening the point for the audience.
Listen to the full episode on MindSets - The Reject Mediocrity Podcast, and see how this thinking translates into a program for your team through Reject Mediocrity leadership training.
